Luck, David J <br/><br/>
Marketing strategy and plans  systematic marketing management 

 - Englewood Cliffs  Prentice-Hall  1979 
 - xv,474 p. 
<br/><br/><label>ISBN: </label>0135582547 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LUC