Bell, Martin L <br/><br/>
Marketing  concepts and strategy 

 - 2nd ed. 
 - Boston  Houghton Mifflin Com.  1972 
 - viii,961 p. 
<br/><br/><label>ISBN: </label>0395041627 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEL