TY  - GEN
AU  - Dholakia, Nikhilesh
AU  - Bhandari, Labdhi
AU  - Khurana, Rakesh
TI  - Marketing management: cases and concepts
U1  - 658.8 
PY  - 1978///
CY  - Manipal
PB  - S.G. Wasani
ER  -