TY - GEN AU - Mitchell, Donald AU - Coles, Carol TI - The ultimate competitive advantage: secrets of continually developing a more profitable business model SN - 0070606382 U1 - 658.4012 PY - 2003/// CY - New Delhi PB - Tata McGraw-Hill KW - COMPETITION KW - INDUSTRIAL MANAGEMENT KW - MANAGEMENT KW - STRATEGIC PLANNING ER -