Kotler, Philip <br/><br/>
Marketing management  analysis, planning and control 

 - 3d ed 
 - New Delhi  Prentice-Hall  1976 
 - xi,529p. 
<br/><br/><label>ISBN: </label>0876920539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / KOT