Edwards, Helen <br/><br/>
Creating passion brands  getting to the heart of branding 

 - London  Kogan Page  2005 
 - xi,244 p.  Illustration 
<br/><br/><label>ISBN: </label>0749445432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>MANAGEMENT<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8343  / EDW