TY  - GEN
AU  - Edwards, Helen
AU  - Day, Derek
TI  - Creating passion brands: getting to the heart of branding
SN  - 0749445432
U1  - 658.8343 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -