TY  - GEN
AU  - Tungate, Mark
TI  - Fashion brands: Branding style from Armani to Zara
SN  - 0749446625
U1  - 687.0688 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
KW  - FASHIONS
KW  - MERCHANDISING
KW  - PRODUCTS
ER  -