VanAuken, Brad <br/><br/>
The brand management checklist  proven tools & techniques for creating winning brands 

 - New Delhi  kogan Page  2004 
 - xv,316 , [4] p. 
<br/><br/><label>ISBN: </label>0749443588 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT<br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / VAN