Allen, Derek R <br/><br/>
Customer satisfaction research management  a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations 

 - Delhi  Pearson Education  2005 
 - xv,248 p. 
<br/><br/><label>ISBN: </label>8129711346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer satisfaction<br/>Management<br/>MARKETING<br/>MARKETING MANAGEMENT<br/>Research management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALL