TY  - GEN
AU  - Allen, Derek R
TI  - Customer satisfaction research management: a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations
SN  - 8129711346
U1  - 658.8 
PY  - 2005///
CY  - Delhi
PB  - Pearson Education
KW  - Customer satisfaction
KW  - Management
KW  - MARKETING
KW  - MARKETING MANAGEMENT
KW  - Research management
ER  -