TY  - GEN
AU  - Seybold, Patricia B
AU  - Kramer, Mitchell I
AU  - Muneer, Muhamed
TI  - Capitalising on customers: an executive's guide to CRM
SN  - 8125918744
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Vikas
KW  - CUSTOMERS
KW  - Management
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -