TY  - GEN
AU  - Gupta, Vipin
AU  - Gollakota, Kamala
AU  - Srinivasan, R.
TI  - Business policy and strategic management: concepts and applications
SN  - 8120328620
U1  - 658.4012 
PY  - 2005///
CY  - New Delhi
PB  - prentice-Hall
KW  - BUSINESS MANAGEMENT
KW  - BUSINESS POLICY
KW  - Management
KW  - Strategic management
ER  -