Kotler, Philip <br/><br/>
Principles of marketing 

 - 7th ed 
 - New Delhi  Prentice-Hall  1996 
 - xvii,712,[36] p.  Illustration 
<br/><br/><label>ISBN: </label>8120310772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.001  / KOT