Bennett, Peter D <br/><br/>
Dictionary of marketing terms 

 - 2d ed 
 - Chicago  American Marketing Association  1995 
 - xiv,316 p. 
<br/><br/><label>ISBN: </label>0844235989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8003  / DIC