TY  - GEN
AU  - Stone, Marilyn A
AU  - Desmond, John
AU  - McCall, J.B.(Ian)
TI  - Fundamentals of marketing
SN  - 0415370974
U1  - 658.8 
PY  - 2007///
CY  - London
PB  - Routledge
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -