TY - GEN AU - Allen, Judy TI - The executive's guide to corporate events & business entertaining: how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth SN - 9780470838488 U1 - 659.2 PY - 2007/// CY - Ontario PB - John Wiley KW - Business entertaining KW - PLANNING KW - Public relations ER -