Hallward, John <br/><br/>
Gimme! the human nature of successful  marketing 

 - New Jersey  John Wiley  2007 
 - xx,216 p.  Illustration 
<br/><br/><label>ISBN: </label>9780470100295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>BRAND NAME PRODUCT<br/>HUMAN BEHAVIOR<br/>MANAGEMENT<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAL