TY  - GEN
AU  - Hallward, John
TI  - Gimme! the human nature of successful  marketing
SN  - 9780470100295
U1  - 658.8 
PY  - 2007///
CY  - New Jersey
PB  - John Wiley
KW  - ADVERTISING
KW  - BRAND NAME PRODUCT
KW  - HUMAN BEHAVIOR
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -