Michel, Daniel <br/><br/>
Business- to- business marketing  strategies and implementation 

 - New York  Palgrave Macmillan  2003 
 - xvii,469 p.  Illustration 
<br/><br/><label>ISBN: </label>0230527272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INDUSTRIAL MARKETING<br/>MANAGEMENT<br/>MARKETING<br/>MARKETING MANAGEMENT<br/>Marketing planning
<br/><br/><label>Dewey Class. No.: </label>658.804  / BUS