TY  - GEN
AU  - Michel, Daniel
AU  - Naude, Peter
AU  - Salle, Robert
AU  - Valla, Jean-Paul
TI  - Business- to- business marketing: strategies and implementation
SN  - 0230527272
U1  - 658.804 
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - INDUSTRIAL MARKETING
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
KW  - Marketing planning
ER  -