TY  - GEN
AU  - Desmond, John
TI  - Consuming behaviour
SN  - 9780230555279
U1  - 658.8342 
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - Consuming behaviour
KW  - Management
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -