TY  - GEN
AU  - Arussy, Lior
TI  - Passionate and  profitable: why customer strategies fail and ten steps to do them right
SN  - 0471713929
U1  - 658.802 
PY  - 2005///
CY  - New Jersey
PB  - John Wiley
KW  - CONSUMER SATISFACTION
KW  - CUSTOMER RELATIONS
KW  - CUSTOMER SERVICES
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
ER  -