TY  - GEN
AU  - Mentzer, John T
AU  - Moon, Mark A
TI  - Sales forecasting management: a demand management approach
SN  - 8178295059
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - FOECASTING MANAGEMENT
KW  - MANAGEMENT
KW  - MARKETING
KW  - Sales
ER  -