TY  - GEN
AU  - Kotler, Philip
AU  - Jha, Mithileshwar
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
TI  - Marketing management: a South Asian perspective
SN  - 8131702006
U1  - 658.8 
PY  - 2006///
CY  - Delhi
PB  - Pearson Education
KW  - Management
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -