Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 

 - 3rd ed. 
 - New Delhi  Pearson Education  1996 
 - 909 p.  Illustration 
<br/><br/><label>ISBN: </label>8177582038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>MARKETING MANAGEMENT<br/>TOURISM
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT