McDaniel, Carl <br/><br/>
Introduction to marketing 

 - 8th ed. 
 - Singapore  Thomson  2006 
 - xxv,736 p.  Illustration 
<br/><br/><label>ISBN: </label>8131501574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD