Baron, Steve <br/><br/>
Services marketing  text and cases 

 - 2nd ed. 
 - New York  palgrave  2003 
 - xv,291 p.  Illustration 
<br/><br/><label>ISBN: </label>1403937028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>MARKETING MANAGEMENT<br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR