Yadin, Daniel <br/><br/>
The international dictionary of marketing  over 2000 professional terms & techniques 

 - New Delhi  Kogan Page  2006 
 - v,441 p. 
<br/><br/><label>ISBN: </label>0749449241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DICTIONARY<br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8003  / YAD