TY  - GEN
AU  - Yadin, Daniel
TI  - The international dictionary of marketing: over 2000 professional terms & techniques
SN  - 0749449241
U1  - 658.8003 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page
KW  - DICTIONARY
KW  - MANAGEMENT
KW  - MARKETING
ER  -