Czinkota, Michael R <br/><br/>
Marketing management  text and cases 

 - Massachusetts  Blackwell  1997 
 - xxii,675 p.  Illustration 
<br/><br/><label>ISBN: </label>1557866953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI