TY  - GEN
AU  - Czinkota, Michael R
AU  - Kotabe, Masaaki
AU  - Mercer, David
TI  - Marketing management: text and cases
SN  - 1557866953
U1  - 658.8 
PY  - 1997///
CY  - Massachusetts
PB  - Blackwell
KW  - Management
ER  -