TY  - GEN
AU  - Hoyer, Wayne D
AU  - Maclnnis, Deborah J
TI  - Consumer behavior: glocal text
SN  - 9788177227543
U1  - 658.8342 
PY  - 2008///
CY  - Delhi
PB  - Biztantra
KW  - CONSUMER BEHAVIOR
KW  - MANAGEMENT
KW  - MARKET RESEARCH
ER  -