Shimp, Terence A. <br/><br/>
Advertising and promotion  an imc approach 

 - New Delhi  South-Western  2007 
 - 650 p.  Illustration 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>Communication<br/>Management<br/>SALES PROMOTION
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHI