TY  - GEN
AU  - Shimp, Terence A.
TI  - Advertising and promotion: an imc approach
SN  - 9788131503881
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - South-Western
KW  - ADVERTISING
KW  - Communication
KW  - Management
KW  - SALES PROMOTION
ER  -