TY  - GEN
AU  - Burkitt, Hugh
AU  - Zealley, John
TI  - Marketing excellence: winning companies reveal the secrets of their success
SN  - 9788126514175
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Wiley India
KW  - Management
KW  - Marketing Excellence
KW  - MARKETING MANAGEMENT
ER  -