Haig, Matt <br/><br/>
Brand royalty  how the world\'s top 100 brands thrive & survive 

 - London  Kogan Page  2004 
 - vi,314 p.  Illustration 
<br/><br/><label>ISBN: </label>0749444398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAI