TY  - GEN
AU  - Haig, Matt
TI  - Brand royalty: how the world\'s top 100 brands thrive & survive
SN  - 0749444398
U1  - 658.827 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
ER  -