Kotler, Philip <br/><br/>
Marketing management 

 - 13th ed. 
 - New Delhi  Prentice - Hall  2009 
 - xxxviii,124 p.   
<br/><br/><label>ISBN: </label>9788120335707 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT