Kotler, Philip <br/><br/>
B2B brand management  with the cooperation of ines michi 

 - New York  Springer  2006 
 - xvi,357 p.   
<br/><br/><label>ISBN: </label>9783540253600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT<br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KOT