TY  - GEN
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar
TI  - B2B brand management: with the cooperation of ines michi
SN  - 9783540253600
U1  - 658.8343 
PY  - 2006///
CY  - New York
PB  - Springer
KW  - BRAND MANAGEMENT
KW  - MANAGEMENT
KW  - MARKETING
ER  -