TY  - GEN
AU  - Kotler, Philip
AU  - Jha, Mithileshwar
AU  - Keller, Kevin Lane
AU  - Koshi, Abraham
TI  - Marketing management: a South Asian perspective
SN  - 9788131716830
U1  - 658.802 
PY  - 2009///
CY  - Delhi
PB  - Dorling Kindersley
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -