Birks,David F <br/><br/>
Marketing research, Vol. II  qualitative marketing research: approaches, techniques and analysis 

 - London  Routledge  2009 
 - xi,664 p.  Illustration 
 - Critical Perspectives on Business and Management .
<br/><br/><label>ISBN: </label>9780415449144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>RESEARCH METHODOLOGY
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR