Elliott, Richard <br/><br/>
Brands and brand management, Vol. I  the evolution of brands: from signal of quality to storehouses of trust 

 - London  Routledge  2009 
 - xxvii,635 p.  Illustration 
 - Critical perspectives on Business and Management .
<br/><br/><label>ISBN: </label>9780415433259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME MANAGEMENT<br/>CORPORATIONS<br/>PRODUCT MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA