TY  - GEN
AU  - Elliott, Richard
TI  - Brands and brand management, Vol. I: the evolution of brands: from signal of quality to storehouses of trust
T2  - Critical perspectives on Business and Management
SN  - 9780415433259
U1  - 658.827 
PY  - 2009///
CY  - London
PB  - Routledge
KW  - BRAND NAME MANAGEMENT
KW  - CORPORATIONS
KW  - PRODUCT MANAGEMENT
ER  -