Elliott, Richard <br/><br/>
Brands and brand management, Vol. II  Measuring and managing brands 

 - London  Routledge  2009 
 - xi,417 p.  Illustration 
 - Critical Perspectives on Business and Management .
<br/><br/><label>ISBN: </label>9780415433266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME MANAGEMENT<br/>CORPORATIONS<br/>PRODUCT MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA