TY  - GEN
AU  - Elliott, Richard
TI  - Brands and brand management, Vol. II: Measuring and managing brands
T2  - Critical Perspectives on Business and Management
SN  - 9780415433266
U1  - 658.827 
PY  - 2009///
CY  - London
PB  - Routledge
KW  - BRAND NAME MANAGEMENT
KW  - CORPORATIONS
KW  - PRODUCT MANAGEMENT
ER  -