Watson, Tom <br/><br/>
Evaluating public relations  a best practice guide to public relations planning, research and evaluation 

 - 2nd ed. 
 - New Delhi  Kogan page  India  2008 
 - iv,252 p.  Illustration 
 - PR in Practice Series .
<br/><br/><label>ISBN: </label>9788175543850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Case studies<br/>Evaluation<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2  / WAT