TY  - GEN
AU  - Watson, Tom
AU  - Noble, Paul
TI  - Evaluating public relations: a best practice guide to public relations planning, research and evaluation
T2  - PR in Practice Series
SN  - 9788175543850
U1  - 659.2 
PY  - 2008///
CY  - New Delhi
PB  - Kogan page  India
KW  - Case studies
KW  - Evaluation
KW  - Public relations
ER  -