Birks, David F <br/><br/>
Marketing research, Vol. I  the nature and scope of marketing research 

 - London  Routledge  2009 
 - xxxii,568 p. 
 - Critical Perspectives on Business and Management .
<br/><br/><label>ISBN: </label>9780415449137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>RESEARCH METHODOLOGY
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR